“Суїцид не по фешн”: бренд Burberry перейшов усі межі

Світові Тижні моди у самому розпалі, а модні глянці не обходяться без інтриг. На цей раз, під прицілом пильної громадськості опинився бренд Burberry. На останньому шоу-показі, де і з’явилась культова супермодель Джіджі Хадід, дизайнери лейблу використали аж надто провокативний елемент одягу.
Скандал розгорівся миттєво. Burberry чи не одразу висловив своє публічне вибачення за неумисну пропаганду суїциду. Як виявилось, комусь таки вдалось розгледіти на худі із нової колекції зашморги навколо шиї манекенниць.

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@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look (even though I did not wear it myself). Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. The issue is not about me being upset, there is a bigger picture here of what fashion turns a blind eye to or does to gain publicity. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry. I did not post this to disrespect the designer or the brand
but to simply express an issue I feel very passionate about.

A post shared by ? (@liz.kennedy_) on Feb 17, 2019 at 9:51am PST

Що цікаво, хвиля критики полилась не від шанувальників бренду, а з боку конкурентів. Висловили свою категоричну оцінку Prada та Gucci. Кутюр’є Ріккардо Тіші вперше презентував свою серію одягу як очільник Burberry, але спостережливі критиканти привернули увагу публіки до іншого.

1/3 Gucci’s first four initiatives in a long-term plan of actions designed to further embed cultural diversity and awareness in the company. pic.twitter.com/xMIMn9PNDR

— gucci (@gucci) February 15, 2019

«Самогубство – це не мода. Це не гламурне, не гостре і тим паче не шоу для молоді. Ріккардо Тіші і загалом Burberry, як ви змогли допустити елемент, що нагадує зашморг на шиї, до стартової у новому році колекції», – висловилась на своїй офіційній сторінці в Instagram Ліз Кеннеді, іменита модель, якій довелось пережити на власному досвіді питання суїциду.